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Partner With Ruff Ryders

Build With Ruff Ryders

Ruff Ryders Global works with corporate partners, sponsors, media companies and licensing partners who want to build on decades of cultural equity and a loyal global community.

Partnership Categories

Brand Partnerships

Co-branded initiatives that connect a partner’s product or platform to the Ruff Ryders name and community.

Sponsorship

Sponsorship of Ruff Ryders events, tours and community programming.

Licensing

Licensing the Ruff Ryders name, marks and creative catalog for products, media and experiences.

Entertainment Partnerships

Collaborations across music, recording and artist development.

Media Partnerships

Film, television, streaming and digital media collaborations.

Event Partnerships

Co-produced or supported live events, tours and branded activations.

Consumer Products

Product collaborations across apparel, lifestyle and consumer categories.

International Partnerships

Bringing the Ruff Ryders name into new international markets and chapters.

Experiential & Cultural Marketing

Activations and campaigns that connect a partner to Ruff Ryders’ cultural community and audience.

Brand Connections

Collaborations

Labels, retailers, apparel and jewelry brands, studios and sports organizations with a documented connection to Ruff Ryders.

Def Jam Recordings
Interscope Records
Virgin Records
Universal Music Group
EMPIRE

Fontana Distribution

Mitchell & Ness

Footaction

Urban Outfitters
King Ice
Fresh Pawz
PSD
Who Decides War
Mister Mistry

KIY Studios

TSW Film Productions

Logos and names are the property of their respective owners and are shown to identify companies with a documented connection to Ruff Ryders. Where an official logo is not available, the company name is shown as text. The current-vs-historical status of each relationship has not yet been confirmed with Ruff Ryders Global and should not be read as either.

Audience & Reach

What we bring partners

Ruff Ryders carries decades of cultural equity across music, lifestyle and community — a global chapter network, an active fan and rider base, and a name recognized across hip-hop, motorsports and lifestyle culture.

Verified audience size, chapter counts and platform reach metrics will be added to this section once confirmed with the company. We do not publish estimated or unverified audience figures.

Let’s talk

Tell us about your organization and what you have in mind — our business development team will follow up directly.