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Marketing & Campaigns / Featured Campaign

Ride OUT Tour

Competition, music and culture in one run through the country. Follow the tour, watch the action and be there when a stop comes to your city.

The Campaign

Bigger than a ride… It’s a movement.

01

Culture

02

Entertainment

03

Opportunity

Ride OUT Tour is a featured marketing campaign. It is not a Ruff Ryders Global subsidiary, owned business or corporate division.

The Competitions

Many Ways To Compete

01

Stunts

Skill. Control. No limits.

02

Car Show

Classic. Custom. Built to impress.

03

Skateboarding

Style. Balance. Next gen.

04

DJ Battle

Spin. Mix. Own the crowd.

05

Rap Cyphers

Real bars. Real stories.

06

Dance

Move. Express. Rep your city.

07

Gaming

Play. Compete. Win.

08

BFW Boxing

Discipline. Power. Respect.

09

Thug Workout

Stronger bodies. Stronger minds.

10

Ladies Stunts

Skill. Grace. Power.

11

Basketball / Football

Teamwork. Competition. Respect.

12

Cycle Squad

Ride together. Build forever.

Tour Timeline

A run through the country

Every stop below is planned, with dates to be announced. A stop is announced only once it is confirmed.

01

Northeast

Planned · Dates TBD

Five cities planned: NY, NJ, Philly, Baltimore, CT. One week per city, with small venues and a seminar.

02

South

Planned · Dates TBD

Stops to be announced.

03

Midwest

Planned · Dates TBD

Stops to be announced.

04

West Coast

Planned · Dates TBD

Stops to be announced.

05

Grand Finale

Planned · Dates TBD

Largest stage. Biggest energy.

More Than A Tour

Beyond the competitions

Programming varies by stop and is confirmed for each event.

Live entertainment

Vendor village

Food and beverage

Brand activations

Community and youth programs

Membership sign-ups

Lifestyle chapters

Corporate partnerships

Get Involved

Be there when a stop comes to your city

Dates and cities will be published once confirmed, with announcements in the newsroom. Questions about the campaign, sponsorship or taking part are welcome.