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Our Companies

Three Companies. One Name.

Ruff Ryders Global organizes its work through RR Lifestyles, Ride Out Energy Drink and RR Music & Entertainment, with a brand and IP foundation underneath all of it.

Our Companies

The Ruff Ryders Global structure

Ruff Ryders Global organizes its work across the three businesses below, each shown with its current operating stage.

RUFF RYDERS GLOBAL

Parent corporate entity

Current Operations

RR Lifestyles

Global membership · Chapters · Events · Motorsports

Organizes the membership and chapter network that carries the Ruff Ryders name.

Owned Subsidiary

Development / Expansion

Ride Out Energy Drink

Consumer beverages · E-commerce · Wholesale · Distribution · Event sales

A natural energy drink currently accepting pre-orders ahead of full retail launch.

Owned Subsidiary

Current Operations

RR Music & Entertainment

Music · Artists · Entertainment · Content

The music, artists and recorded catalog behind the Ruff Ryders name.

Owned Subsidiary

The Companies

Each company, in detail

Current Operations

RR Lifestyles

Organizes the membership and chapter network that carries the Ruff Ryders name.

rrlifestyles.com

Development / Expansion

Ride Out Energy Drink

A natural energy drink currently accepting pre-orders ahead of full retail launch.

rideoutenergydrink.com

Current Operations

RR Music & Entertainment

The music, artists and recorded catalog behind the Ruff Ryders name.

Other properties, programs and pages connected to the Ruff Ryders name are on the About page. Campaigns are on Marketing & Campaigns.