The Legacy Evolves
Ruff Ryders Global is more than a brand — it’s a movement. Built on a legacy of culture, music, and lifestyle, we’re expanding that energy into a multi-vertical global enterprise. From entertainment and touring to beverages, pet products, and original film/TV content, Ruff Ryders Global merges culture, lifestyle, and commerce into a unified growth engine.
Our Vision
To redefine the intersection of culture and commerce — creating products, experiences, and media that connect with a global audience while driving long-term value for our partners and investors.


Ruff Ryders Global is building a new era of business through culture, lifestyle, and innovation. This isn’t just an investment, it’s a piece of history in motion.
Investment Opportunity
We are opening the door for strategic investors to be part of the next evolution of an iconic brand. Ruff Ryders Global’s diversified portfolio is designed for growth across multiple high-performing industries.
Funding Round
Total Raise: $15.5M+
Use of Funds
- Acquisitions (Shoe Crazy Wine & 3 Brothers Winery)
- Launch of Rideout Energy & Sports Drinks
- Launch of Ruff Classic Pet Food & Products
- Expansion of White-Label Beverage Services
- Development of Film & TV Projects
Growth & Financials
Projected Revenue Growth (2025–2029):
- 2025: $10.9M
- 2026: $13.6M
- 2027: $15.8M
- 2028: $18.4M
- 2029: $21.1M
Annual Growth Rate: 15–25%
Ruff Ryders Global’s diversified model balances entertainment, consumer goods, and lifestyle sectors for sustainable long-term returns.
Key Verticals
Original Film/TV Productions – Projects under the Ruff Ryders IP including Ruff Ryders Lifestyle, DMX Docuseries, and Ryde or Die.
Rideout Energy & Sports Drinks – Fueled by performance and the spirit of the streets.
Ruff Classic Pet Food & Products – Premium nutrition and lifestyle for pets.
Wine & Spirits – Expansion through joint ventures and acquisitions.
White-Label Beverage Services (B2B) – High-margin production and private labeling.
Snacks & Supplements – Health-forward, functional, and culturally inspired.
Entertainment & Touring – Live experiences, global tours, and media productions.
Milestones
2025: Product & brand launches, strategic acquisitions.
2027: 5% market share in energy drinks and wellness categories.
2029: 10% market share across key verticals and global brand expansion.
Join the Movement
Be part of a cultural legacy that continues to evolve. Invest in Ruff Ryders Global — where lifestyle meets enterprise, and culture drives commerce.
Contact Us to explore our current projects, investment deck, and upcoming opportunities.
