Powering Innovation Across Multiple Industries
We ride together. Build together. Win together.
What began as a grassroots music movement from the streets of New York has evolved into a diversified global company with a footprint in music, media, entertainment, fashion, technology, consumer products, fitness, and beyond.
At Ruff Ryders, we don’t just follow trends — we set them. We don’t chase influence — we create it. We’ve launched global icons, built platforms for emerging voices, and turned passion into power. The movement never stopped — it just evolved.
About us
Ruff Ryders Global is a diversified holding company with three publicly traded entities spanning consumer products, media, and innovative technology.
We build, invest in, all Ruff Ryders brands to elevate and shape culture, drive innovation, and create lasting impact across diversified industries.
Who We Are
Ruff Ryders Global is a diversified holding company with three publicly traded entities spanning consumer products, media, and innovative technology.
We build, invest in, all Ruff Ryders brands to elevate and shape culture, drive innovation, and create lasting impact across diversified industries.
